The home fragrance market alone is over $6B. Pura is changing the way home fragrance is viewed by providing a smart home plug-in diffuser that can be activated from anywhere in the world. Their two-scent diffusing device allows for someone to smell brewed coffee in the morning then clean sheets in the afternoon—powered by the touch of a button on your phone.

So say goodbye to your normal diffuser scents. Pura has partnered with some of the largest fragrance companies with the world to bring you your favorite Nest, Capri Blue, and Apotheke candle scents. Just to name a few.

Tamarak participated in their seed round in 2019, and remains involved and excited for what the future has to hold for Pura.